Concepts & Associates Promotional Marketing

16 Ways Color Affects Your Branding and Marketing

Sep 14

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

How Promo Products Can Tell Your Brand's Story

Aug 31

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But have you ever considered storytel...

It's Party Thyme: 7 Products for Plant Lovers

Mar 11

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

6 Stuffed Animals to Cuddle Your Way to Happiness

Feb 11

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

A Marketer's (Tiny) Guide to Promo at Trade Shows

Dec 1, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

How to Put Together an Onboarding Kit

Sep 8, 2025

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Your Guide to Drinkware

Jul 12, 2025

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

Reusable vs. Disposable Items

Jun 28, 2025

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

5 Invaluable Marketing Books to Help Grow Your Brand

Nov 13, 2024

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

6 Products to Welcome Students Back to School

Jul 21, 2024

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

Take a Hike! 6 Products to Help you in the Great Outdoors

Mar 28, 2024

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

Graphic Design Terms Everyone Should Know

Feb 28, 2024

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Case Study: Keep it Cooler

Oct 26, 2023

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

6 Reasons You Need a Company Store

Oct 19, 2023

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...