Concepts & Associates Promotional Marketing

Case Study: Jamming Out

Oct 26

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a "passport" to take to different stores within the mall for st...

Case Study: Adventure Awaits

Oct 12

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyle...

Industry Mini Dive: Bars & Restaurants

Jun 19

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

Case Study: Sign the Deal

May 21

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

Case Study: Guess the Flavor Lip Balm

Apr 9

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

Case Study: It Takes a Village

Mar 25

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

Case Study: A New Way to Do Cross-Promotions

Dec 30, 2025

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Case Study: Charity Fundraiser

Nov 17, 2025

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: Calendar Puns are Week

Oct 20, 2025

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Co...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Sep 22, 2025

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: The Techno Pup!

May 2, 2025

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

What's The Deal With These Products?!

Mar 21, 2025

The tradition of using promotional products dates back to the 1700s, when campaign buttons were first created for President George Washington. These pins were a groundbreaking success-they were aff...

Case Study: Celebrate Milestones

Feb 7, 2025

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

Case Study: A Not-So-Silly Idea

Dec 26, 2024

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Non-Profits and Promo Products

Dec 11, 2024

Non-profit organizations play a crucial role in our society by addressing various social, environmental, and health issues. These organizations rely heavily on donations and support from the commun...

Case Study: Lunchtime Appreciation

Oct 30, 2024

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

Case Study: Don't Bottle It Up

Sep 16, 2024

An oil gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to w...

Case Study: Staying Safe for Back-to-School

Jun 22, 2024

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

Case Study: The Write Way

May 10, 2024

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of ...

Case Study: Keep it Sweet

Apr 25, 2024

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: A Golfer Giveaway

Mar 14, 2024

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Case Study: Improve Sales and Traffic

Jan 31, 2024

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Case Study: Paw-se and Appreciate the Little Things

Jan 24, 2024

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: Yes, We Can!

Jan 9, 2024

Description: Kan-Tastic Industry: Food Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at...

Case Study: Bake in Business

Jan 1, 2024

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Case Study: I've Got You Covered

Dec 17, 2023

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: The Big Picture

Dec 2, 2023

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: Keep it Cooler

Oct 26, 2023

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Case Study: Don't Run from this Promo!

Oct 4, 2023

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

Case Study: Info in a Flash

Sep 5, 2023

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...